We are seeking a proactive and data-driven Digital Marketing Executive to support the growth initiatives of both Tapfolio (AI-powered chatbot solutions) and OdooEdge (Odoo ERP/CRM services) within the dynamic UAE and Indian SME markets. This role is integral to implementing multi-stage sales funnel strategies, leveraging various digital channels, and crucially, utilizing AI tools and marketing automation platforms to enhance efficiency and optimize performance. The successful candidate will play a key role in executing targeted campaigns designed to capture, engage, nurture, and convert Small and Medium-sized Enterprises.

Key Responsibilities:

Content Creation & Management: Contributing to the development and publication of SEO-optimized blog posts, lead magnets (eBooks, checklists, whitepapers), case studies, comparison guides, and website copy tailored to SME pain points and the specific needs of target industries in the UAE and India.

Search Engine Optimisation (SEO): Assisting with keyword research, on-page optimisation, technical SEO basics, and local SEO efforts (e.g., Google Business Profile) to improve organic visibility for both brands.

Paid Advertising (PPC): Supporting the setup, monitoring, and optimisation of Google Search Ads and LinkedIn Ads campaigns targeting specific B2B audiences and keywords in the UAE and India, focusing on lead generation and brand visibility. This includes writing compelling ad copy and suggesting landing page optimisations.

Social Media Marketing (Primarily LinkedIn): Managing and contributing to the content calendar for LinkedIn, sharing thought leadership articles, industry insights, company updates, and engaging with the community to build brand presence and support outreach.

Email Marketing: Assisting in the setup and management of automated email nurturing sequences for captured leads, distributing newsletters, and sending personalized communication to prospects2.... This requires integration with CRM platforms.

Website Management & Optimization: Contributing to website content updates, ensuring mobile-friendliness and fast loading speeds, implementing conversion rate optimisation (CRO) suggestions based on analytics, and managing website calls-to-action.

Chatbot Implementation & Management (Tapfolio Specific): Potentially assisting with the configuration and management of Tapfolio's own website chatbot for proactive engagement, lead qualification, and customer support on Tapfolio's own website.

Analytics and Reporting: Tracking and analysing digital marketing performance using tools like Google Analytics, monitoring KPIs across different funnel stages (e.g., website traffic, lead magnet downloads, MQLs, conversion rates), and contributing to performance reports.

Tool Utilisation: Efficiently using and leveraging various digital marketing tools such as CRM platforms (Odoo's native CRM), Odoo Email Marketing platform, SEO tools, Google Analytics, and potentially LinkedIn Sales Navigator.

Leveraging AI: Actively seeking opportunities to integrate AI tools into marketing workflows for tasks such as content generation assistance, ad copy optimisation, audience analysis, or predictive lead scoring.

Market Understanding: Contributing to refining buyer personas and understanding the specific nuances, digital adoption trends, and business challenges of SMEs in the UAE and India.

Qualifications: 

Educational background in Marketing, Communications, Business, or a related field is typically expected for such a role.
Previous experience in digital marketing, particularly in B2B or SaaS environments, would be highly beneficial. Experience targeting the UAE and/or Indian markets is a strong advantage1. 
Demonstrated proficiency in using and leveraging AI-powered tools for marketing tasks is highly desirable, aligning with the companies' focus on advanced technology.

Skills: 

Strong understanding of core digital marketing channels: SEO, PPC, Content Marketing, Social Media Marketing (especially LinkedIn), and Email Marketing.
Proficiency with AI-driven marketing platforms and tools or a strong interest and ability to quickly learn and apply them.
Familiarity with CRM and marketing automation platforms.
Excellent written and verbal communication skills, with the ability to craft compelling, benefit-driven content.
Data analysis skills, with the ability to track KPIs, interpret metrics, and inform optimization efforts.
Ability to understand and tailor messaging to specific target audiences and personas in distinct markets like the UAE and India,
Organisational skills and the ability to manage multiple tasks across different platforms and funnels.
Adaptability and a proactive approach to continuous learning and optimization.

Working Hours:  10 to 6 IST

Location: Hybrid 

Compensation: Compensation will be commensurate with experience.

Additional Notes: This role offers an exciting opportunity to work with innovative AI and ERP/CRM solutions and directly contribute to market entry and growth in key regions1. We highly value candidates who are enthusiastic about leveraging cutting-edge AI tools to drive marketing efficiency and effectiveness. You will be encouraged to track performance rigorously, experiment with different tactics, and contribute to a culture of data-driven decision-making15.... This position provides exposure to a wide range of digital marketing disciplines and offers significant potential for professional development as the companies scale27